With the release of System 7, they brought color to the user interface and introduced new networking capabilities. In fact, it has been suggested that through leveraging PostScript, PageMaker, and the LaserWriter, Apple were effectively responsible for creating the desktop publishing industry as a whole.īy the early 1990’s, Apple had cornered the premium and consumer markets. The Macintosh sold well, users loved it’s GUI (Graphical User Interface), and companies loved it’s desktop publishing abilities.
The race to develop a usable personal computer was under way and by 1984, Apple answered the call with the first Macintosh, which was accompanied by one of the strongest marketing campaigns in history. This was the first and most common answer that I received. What I ended up with was a mix of hilarious, honest, and insightful commentary.
But why is that? What exactly has afforded the Mac this coveted title? I set out to find the answers to those questions by directly asking a bunch of designers why they think the Mac has been positioned as the superior tool. No matter where you go and no matter what kind of design you practice, Macs are commonly heralded as the tool of choice. Being used by visual designers, illustrators, UX designers.
